Client:
Newst.io
Project:
UI & UX Design
Finished:
02st, Sep, 19
Designing delightful products users love
Client:
Newst.io
Project:
UI & UX Design
Finished:
02st, Sep, 19
We were all taught (or have learnt) that there are two parts to experience: ‘What do users need to do?’ (Pragmatism) and how do users want to feel?’ (Hedonism). This UX balancing act is no longer in in a state of equilibrium: smart fridges will soon re-order our food but we’re losing the motivation to leave the house. Against an avalanche of pragmatic UX advice, this post defines a new path, a path that delivers less, but with feeling.
We know how to improve the pragmatic characteristics of an experience (simplicity, purpose, usability, functionality), but we need to do more. MVPs have been re-labelled MVaPs (Minimum Valuable Products); MLPs (Minimum Lovable Products) and SLCs (Simple, Lovable, Complete) but usually ‘Lovable’ just refers to ‘elegant/simple UX’ and/or ‘fun/ beautiful design’, or worse: more pragmatic utility. What’s holding us back from contending with love and hedonism directly?
We can start to understand the hedonistic mapping real emotion. Imagining emotional states is poor substitute. A great of mapping real emotions is to conduct more anticipatory research (pre-experience research). In this way we can map our.
Hedonistic states: their needs, motivations, predispositions, expectations and mood. Start each project with a thorough research phase: create a real user journey that is based on interviews/studies with users.
It is believed that all decisions made by customers are governed by emotions. Experts in marketing are aware that people make buying…
Build products for people who will benefit the most from your product.It is believed that all decisions made by customers are governed...
