Elegance is usually confused with superficiality, fashion, lack of depth. This is a serious mistake: human beings need to have elegance in their actions and in their posture because this word is synonymous with good taste, amiability, equilibrium and harmony. Fashion is something that I want to be involved with for a long time, and I want to show that I can give people what they want while still keeping my pizzazz and my razzle-dazzle. That is the key of this collection, being yourself. Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.

This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers. Fashionable people can opt out of the fashion stream, but a stylish person never becomes unstylish unless they hit their head on a rock and suffer brain damage.